![]() ![]() The one I’m telling you about today is about the music we listened to while in the store, but also about the music I listen to.īackground music. Maybe one day I’ll even write about a few of them, once I’m a little more comfortable the statute of limitations has passed. I have plenty of stories from my time at Next Byte. For the rest of us, Apple retail stores in every capital city CBD besides Melbourne, Darwin, and Hobart means out in-person sales and service needs are fulfilled, with any gaps covered by Apple’s online store and mail-in repair programs. Any third-party Apple presence is either small enough to fly under the radar, or niche enough to carve out a market of their own. But as any reseller will tell you, slim profits on Apple products means it’s extremely difficult, if not outright impossible, to match Apple when it comes to the unparalleled customer experience that Apple Retail can offer. Apple owned-and-operated retail locations don’t so much compete with general electronics retailers as much as they offer an experience of their own. ![]() Thanks mostly to the iPhone, Apple is the largest company in the world. Today, the Apple landscape in Australia is a lot different to what it was over a decade ago. At its peak, the Australian Apple Premium Reseller known as Next Byte had more than 20 stores around the country, and I spent most of my earliest possible employment years at just one: Next Byte Hobart. ![]()
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